Trump rang up his old colleague about the 2017 presidential inauguration. That would be the “Apprentice” co-creator and producer Mark Burnett. Burnett supposedly envisioned spectacles from a parade up Fifth Avenue to a helicopter ride from Trump Tower in New York City to Washington D.C.
Burnet was a very staunch critic of Trump’s divisive presidential campaign during the election season. “I am not now and have never been a supporter of Donald Trump’s candidacy. I am not pro-Trump. Further, my wife and I reject the hatred, division and misogyny that has been a very unfortunate part of this campaign,” Burnett said during the hullabaloo over the Access Hollywood tape leak. But there has been a clear shift, now that Burnett is back in the mix.
Burnett’s original inspiration for “The Apprentice” was to a show that was “kind of Survivior-ish,” and involved “people trying to climb up the career pole. Donald Trump came to mind.” Now the rest is television history. And now reality TV is coming to the White House.
The day following Trump’s conversation with Burnett, the President-elect appointed Linda McMahon to be the head of the Small Business Administration.
The word “deplorable” was actually used by McMahon in reference to the Trump campaign months before Hillary Clinton used it. But things changed by August when the WWE co-founder became a donator giving $6 million of her wrestle fortune on Donald Trump’s campaign. McMahon is the co-founder of the wrestling franchise WWE and like Burnett, part of a husband-wife team that built a media operation that is quite sophisticated to boost the sales of their business. Her know-how in this area could end up being more useful than her ability to promote small businesses.